Many brand marketing and communications partners in technical sectors come from one direction: deep industry knowledge, limited cultural range. Coralexi comes from both. Theresa's background spans Fortune 100 consumer brands — including Procter & Gamble and Unilever, with work recognized by Cannes Lions and Effies — and technically demanding sectors like semiconductors and advanced materials. She brings the instincts of consumer branding to where they're least expected, translating technically complex work into brand and narrative that resonate well beyond the expert audience.

Coralexi works with technically serious organizations doing complex, consequential work — technology companies, materials innovators, and architecture, engineering, and regenerative design firms — with a particular focus on those reshaping how we build, live, and connect with the natural world. Engagements span the US and EU.

There are three ways to work together. The first is fractional marketing and communications leadership — senior brand and communications direction at a critical moment such as a pivot, launch, or market expansion, without the timeline or overhead of a full-time hire.

The second is consulting, focused on brand strategy and positioning or narrative and communications strategy.

The third is a Clarity Sprint, a focused 30-day engagement to define positioning, sharpen narrative, and align core messaging. Deliverable: a positioning document and narrative framework the leadership team can use immediately.

All include access to a trusted creative network when new brand imagery or assets are needed.

For all three, the investment reflects the value the work creates. Engagements are scoped following discovery.

The investment reflects the value the work creates. Engagements are scoped following discovery.

Fractional leadership means bringing in senior brand and communications direction on a part-time, ongoing basis — experienced judgment and close proximity to leadership, without a full-time hire. It tends to be the right fit when an organization is navigating a defining moment and either lacks senior communications leadership in-house or has a very capable team that's stretched thin and needs a senior partner to add capacity. Coralexi works both ways: building from the ground up, or stepping in alongside an existing team.

A great deal of Coralexi's work is alongside capable in-house teams at moments when they're stretched. Theresa steps in as a senior strategic partner to add capacity and share the thinking, supporting the people who know the organization best.

The path forward starts with a conversation. Reach out through the contact form or email Theresa directly at Theresa@coralexi.com to talk through your organizations needs and whether Coralexi is the right partner for this moment.